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Color Visibility Facts

The reader's ability to correctly read your message is maximized by a design that enhances individual letter distinction. Good color selection can dramatically increase readability, especially at a distance. Here are the best combinations, ranked in order of legibility from a distance.

Effective Signs

Did you know that ads with photos have 300% greater recall than ads without photos? That’s a compelling reason to add pictures to your signs.

Signage builds awareness through low-cost, multiple impressions, reinforcing your advertising messages in other media.
Adding a border to your sign helps focus your customers’ attention so they can read it 26% faster. And by presenting special information in a second color, you can increase your customers’ retention by 78%—and draw a better response.
Full-color graphics have the highest awareness of all sign categories.

Electronic Messaging

People call them all kinds of names: electronic message boards or displays, electronic message centers, digital signs, marquee signs and electronic display systems, just to name a few. Green Sign Co usually refers to them as EMC’s. Green Signs' experience gives you the advantage of buying a proven product.

For starters, LED Stands For …

Light Emitting Diode. An LED is not a light bulb, but is an efficient, effective, ultrabright alternative that cannot burn out. The LEDs in Green Signs typically last longer than 10 years!

What is Pixel Pitch?

Pixel pitch is the distance between each pixel on your sign. A pixel is a cluster of two or three LEDs. The closer the pixels, the crisper and more lifelike your image will be. For instance, our sharpest and highest resolution option is 12mm , which means each pixel is a mere 12 millimeters apart (making it the premier sign in the outdoor LED industry).

Our View on Viewing Angle.

Viewing Angle is the angle at which the LEDs brightness is halved. An LED is at full brightness when you look at it straight on - or dead center. If that level of brightness is halved by moving 35° from dead center, the viewing angle is considered to be double that number - 70°.

Reading Angle is the angle at which people can easily read your LED message and, while typically greater than the viewing angle, varies depending on lighting circumstances and a sign's environment.

Watchfire XVS LED displays will give you a Viewing Angle of up to a 140° horizontal (off to either side) x 70° vertical (looking up or down at the sign), which is easily among the best in the outdoor sign industry. Just something to keep in mind when you consider how wide an audience you want to reach with your LED sign.

Color vs. Monochrome

Monochrome LED signs have long set the standard for effective LED signage and are a proven way to get results. They're particularly ideal if you have a text-driven message you'd like to customize from time to time.

But if you have a product you'd like to show in all its splendor, or if you'd like to play snippets of videos or animation and take advantage of other advertising tactics, previously only available on TV and the Internet, you might want to consider a color LED sign.

Either way, you can't go wrong using a Green Sign to draw attention to your message.


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