Applebee's - Anderson, Indiana The GSC team recently completed another Applebee's pylon sign makeover! Like all the others, this pylon use to have a green face. To give it a fresh new look, they switched to red! That'll be sure to catch some eyes! Every 5-10 years, businesses should consider doing some type of brand makeover. When we drive past the same signs everyday, eventually our brains get so use to them being there that they actually forget they're there. So, when companies go and revamp their look, it helps grab that attention that they once had again!! There's a lot of behavioral psychology that goes into to branding & marketing that we don't typically consider!